Find and fix
purchase friction
on Shopify.
We audit your funnel, prioritize friction points, and implement changes in focused sprints — without guessing what to fix first.
Request a store audit →Why do shoppers browse but leave before buying?
Without a structured audit, teams often change elements that do not affect purchase decisions.
We review product pages, cart, checkout, offer clarity, trust signals, and mobile usability — then separate real barriers from assumptions.
WHO THIS IS FOR
Review where shoppers drop off, back out, or hesitate — using analytics and session context, not guesswork.
Identify unclear offers, weak CTAs, trust gaps, cart friction, and mobile layout issues that block purchase decisions.
Rank changes by business impact and implementation effort, then ship the highest-value updates first.
Areas we review
before recommending changes.
Review the path from landing page to purchase, including mobile and desktop differences.
Check offer clarity, variants, pricing, CTAs, trust signals, and shipping context.
Find friction, unclear costs, extra steps, and messages that create hesitation.
Align tracking, events, and reporting so priorities are based on usable data.
WHY ASTTERO
A senior Shopify team for US DTC brands — development, migration, and CRO without large-agency overhead.
Share your store URL and current priorities. We will confirm whether a CRO sprint makes sense and where to start.
Request a store audit