Asttero

Shopify conversion optimization

Find and fix

purchase friction

on Shopify.

We audit UK Shopify funnels, rank friction points and ship changes in focused sprints, instead of guessing what to fix first.

Request a store audit →
Audit Store, funnel, and analytics review
Sprint Prioritized UX and checkout improvements
Implementation Theme, cart, and tracking updates

Why do shoppers browse but leave before buying?

Without a structured audit, teams often change elements that do not affect purchase decisions.

Conversion

We review product pages, cart, checkout, offer clarity, trust signals, and mobile usability - then separate real barriers from assumptions.

WHO THIS IS FOR

Built for Shopify stores
that need clearer conversion paths

How the process works.

01
Data

Funnel and behavior review

Review where shoppers drop off, back out, or hesitate - using analytics and session context, not guesswork.

360° funnel, UX, cart, checkout and user behavior analysis
Barriers

Barrier mapping

Identify unclear offers, weak CTAs, trust gaps, cart friction, and mobile layout issues that block purchase decisions.

CVR barrier impact assessment on conversion, RPV, AOV and profitability
Priorities

Prioritized implementation

Rank changes by business impact and implementation effort, then ship the highest-value updates first.

ICE impact, confidence and effort prioritization before implementation

What we do.

Areas we review
before recommending changes.

Purchase funnel

Review the path from landing page to purchase, including mobile and desktop differences.

Product pages

Check offer clarity, variants, pricing, CTAs, trust signals, and shipping context.

Cart and checkout

Find friction, unclear costs, extra steps, and messages that create hesitation.

Analytics readiness

Align tracking, events, and reporting so priorities are based on usable data.

WHY ASTTERO

Shopify delivery
without UK agency overhead

A dedicated Shopify team for UK brands that need development, CRO and support without building a full in-house squad.

CRO audit and implementation sprint from $3,000 · Request a store audit

Typical starting ranges for common scopes. Final pricing follows a store review and agreed scope.

RELATED SHOPIFY WORK

Fobya case study - Shopify storefront work in our portfolio.

Ready to review

where your store loses buyers?

Share your store URL and current priorities. We will confirm whether a CRO sprint makes sense and where to start.

Request a store audit