Problem
A high-visibility US apparel brand needed a Shopify theme that could showcase collections with strong visual merchandising without sacrificing mobile usability.
Scope
- Shopify theme development
- Visual merchandising
- Mobile layout
- Collection UX
Outcome
Stronger visual merchandising, a cleaner mobile buying path, and clearer collection navigation for repeat shoppers.
What we changed
- Designed collection-first layouts for apparel drops and seasonal campaigns
- Improved mobile product grids and sticky purchase actions
- Built flexible homepage modules for campaign storytelling
- Standardized product and collection templates for faster merchandising updates
Tech stack
- Shopify Online Store 2.0
- Custom theme sections
- Liquid