Problem
The brand needed a Shopify storefront where collections were easy to browse and the path from discovery to purchase stayed clear on mobile.
Scope
- Shopify theme development
- UX
- Collection merchandising
- Mobile layout
Outcome
Clearer collection presentation, improved mobile buying path, and stronger product storytelling across key shopping pages.
What we changed
- Rebuilt collection and product templates for clearer hierarchy
- Structured mobile navigation and purchase CTAs
- Tuned homepage and collection modules for apparel merchandising
- Aligned theme sections with Shopify Online Store 2.0 patterns
Tech stack
- Shopify Online Store 2.0
- Custom theme sections
- Liquid