Problem
Product benefits and offer structure were hard to scan quickly, which added friction to an otherwise premium wellness buying experience.
Scope
- Shopify theme development
- UX
- Product storytelling
- Offer structure
Outcome
Clearer product storytelling, a simpler path to purchase, and more transparent offer communication.
What we changed
- Restructured product pages to surface benefits and ingredients earlier
- Simplified navigation between collections and core offers
- Refined mobile layouts for product discovery and checkout entry
- Built reusable theme sections for wellness content blocks
Tech stack
- Shopify Online Store 2.0
- Custom theme sections
- Liquid